Sheba is a premium brand of luxury cat food that was created by Mars Inc., the largest pet food company that owns and manufactures over 40 pet food brands, including: Whiskas, Royal Canin, Iams and Crave.
At first, they discontinued Sheba in January 2011, citing economic factors as the reason. But they quickly re-emerged back in the market in July 2012 with pull-tab cans as opposed to the previous plastic trays. Shortly thereafter, they re-introduced the plastic trays in their Perfect Portions line which contains two separate serving trays.
While Sheba offers limited selection of wet cat food and treats, they promise to be protein rich, with minimal starch and plant protein ingredients. Their signature cat food product is the Perfect Portions plastic twin-pack trays. These come ready to serve, promising fresh entrees that feature either premium meat or seafood in a pate or savory gravy with vegetables.
Sheba is also committed to sustainability; they are on a journey to ensure all the fish used in products come from 100% sustainable sources in 2021. Therefore, they try to source ingredients from suppliers located near their manufacturing facilities and most of their cat food is manufactured in the U.S.
If you’re wondering more about the integrity of their products, you can be rest assured that Sheba is committed to ensuring the safety and quality of their ingredients through their own Supplier Quality Assurance Program. All of their suppliers undergo quality audits to ensure expectations are met.
Now that you know more about Sheba, it’s time to dive deeper into their most popular products. To help you better decide on whether their cat food is the right fit for your feline, we’ve reviewed their highest rated dry and wet cat food below.