Even though they are a newer cat food brand, Crave has already proven themselves worthy of recognition. This mostly has to do with the fact that they are a subsidiary of Mars Petcare, one of the world’s largest pet care companies. Crave was launched in 2017 with a mission to bring affordable, convenient, quality cat food to customers.
In this PR Newswire press release, Mars Petcare marketing director Eric Huston described the brand: “What sets the CRAVE brand apart is that we’re offering speciality-quality nutrition at a price designed for the masses, making it affordable and convenient for all pet owners to implement a protein-rich diet that satisfies their dog or cat’s inner animal.”
Because cats are hunters and obligate carnivores, Crave has designed products with a “back to nature” approach. This means each recipe contains high amounts of protein to cater to their instinctual cravings and needs, or what they would naturally eat in the wild.
By providing meat-first recipes, they are making it easier for owners to implement a species-appropriate diet into their cat’s normal routine. When your feline eats a protein-rich diet from Crave, they are absorbing the essential energy needed to promote muscle development and maintain a healthy immune system.
To add, Crave also cooks their dry and wet food products in their own U.S. facilities with quality ingredients. They have dedicated quality and sanitation teams in their facilities to ensure the quality of safety of every single pet food product.
Now that you know more about Crave, it’s time to dive deeper into their food products. To help you better decide on whether Crave’s cat food is the right fit for your feline, we’ve reviewed their highest rated dry and wet cat food below.